Have you noticed how everyone is doing live webinars now?

Like you, I am invited to a dozen or more each week, but I never watch them.

I am often interested in the topics and presenters, I really enjoy learning, but I believe it’s almost always a waste of time watching events like that live.

The allure of live events is they somehow seem ‘more valuable’ and a better use of your time than recordings of webinars. Certainly, live webinars are more time efficient than travelling to a venue like we used to “in the good old days”, but I’ve found they are nowhere near as time efficient as they can be.

So why don’t I watch live webinars?

The main two reasons are: I can get the same information in half the time using a little known secret while watching the recordings and I can more easily fit the recording’s viewing into my lifestyle.

Live webinars mostly take place at 7pm on a weeknight and last for 90+ minutes. In my household, that is a busy time of the day and a rare time when my fa...